This Privacy Policy explains how Mike & Marko | Grassroots Realty Group / Grassroots Realty Group (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
This policy applies to information collected through our website, Facebook Lead Ads, online forms, and SMS (text message) communications (collectively, the “Services”).
By using our Services or submitting your information, you consent to the collection, use, and disclosure of your personal information as described below.
1. Information We Collect
We may collect personal information that you voluntarily provide, including:
Full name
Phone number
Email address
Property preferences or inquiry details
City, province, or general location
Any additional information you submit through lead forms or communications
We may also collect limited technical information automatically, such as IP address, browser type, device type, and interaction data through cookies or tracking technologies.
2. How We Use Your Information
Your personal information may be used for the following purposes:
Responding to real estate inquiries submitted through Facebook Lead Ads or our website
Providing information related to buying, selling, or renting real estate
Communicating with you via SMS, email, or phone regarding your inquiry
Scheduling appointments or follow-ups
Improving our services, advertising performance, and user experience
Complying with legal, regulatory, or professional obligations
Your information is used only for purposes that a reasonable person would consider appropriate in the circumstances.
3. SMS Consent & Communications (CASL)
By submitting your phone number through a Facebook Lead Ad or other online form, you provide express consent to receive SMS (text) messages related to your real estate inquiry, as permitted under CASL.
Message frequency varies based on your interaction
Message and data rates may apply
You may withdraw consent at any time by replying STOP
For assistance, reply HELP or contact us directly
Consent to receive SMS messages is not a condition of purchasing any goods or services.
4. Cookies & Tracking Technologies
We may use cookies, pixels, and similar technologies to:
Analyze website usage and traffic
Measure the effectiveness of advertising campaigns (including Meta/Facebook ads)
Improve website performance and user experience
You can manage or disable cookies through your browser settings. Disabling cookies may limit certain website features.
5. Data Security & Safeguards
We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, or modification.
Access to personal information is restricted to authorized personnel and service providers who require access to perform legitimate business functions.
While we take reasonable precautions, no system can guarantee absolute security.
6. Disclosure of Information
We do not sell personal information.
We may disclose personal information only:
To service providers (such as CRM platforms or SMS providers) that assist in delivering our Services
When required by law, regulation, or legal process
To protect legal rights, safety, or property
All service providers are contractually required to protect personal information and use it only for authorized purposes.
7. Mobile Information Sharing Statement (Carrier-Required)
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Information may be shared with subcontractors or service providers solely for the purpose of delivering SMS communications and related services.
8. Your Rights Under Canadian Law
You have the right to:
Request access to your personal information
Request corrections to inaccurate or incomplete information
Withdraw consent for communications at any time
Request deletion of your information, subject to legal or regulatory retention requirements
Requests can be made using the contact details below.
9. Retention of Information
Personal information is retained only for as long as necessary to fulfill the purposes for which it was collected or as required by law or professional obligations.
10. Age Restriction
Our Services are intended for individuals 18 years of age or older. We do not knowingly collect information from minors.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date. Continued use of the Services constitutes acceptance of any changes.
12. Contact Information
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Email: [email protected]
Phone: 780-271-3280
© 2026 | Mike & Marko | Grassroots Realty Group. All rights reserved.